Agenda-setting intelligence, analysis and advice for the global fashion community.

The Speedy Rise of Ras Baun Bartram

‘I grew up in the digital age — for me everything has gone super-fast,’ said the 20-year-old Danish stylist, who works with Kanye West and recently became fashion director of 032c.

Suleman Anaya

30 March 2022

If there is a quality that defines the phenomenon that is Ras Baun Bartram, it might be speed. It’s been a whirlwind few months for the Danish stylist. In late January, the 20-year-old was named fashion director at 032c, the influential Berlin-based magazine that has grown into a fashion label in recent years, with regular ready-to-wear presentations and apparel drops.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

Joerg Koch Defies Content-Commerce Orthodoxy

BoF talks to the Berlin-based cultural polymath and founder of cerebral indie magazine 032c on the relationship between creativity and commerce and becoming the editor-in-chief of global e-commerce site Ssense.

Berlin’s 032c Magazine Expands Its Fashion Ambitions

The cult title will present its first women’s ready-to-wear collection in London on Monday, ramping up a fashion strategy that is projected to generate twice as much revenue as the magazine itself in 2018.

Kanye West’s Instagram Ban Is an ‘Unwanted Distraction’ for Gap

The retailer’s Instagram posts are filled with comments asking the company to end its partnership with the musician following his use of a racial slur and concerns over treatment of his ex-wife.

In This Article

Topics

Workplace & Talent

People

Joerg Koch

Organisations

032c

How to Protect Work-Life Balance in the Fashion and Beauty Industries

Industry insiders share advice on how employees in notoriously competitive fields like fashion and beauty can protect their working hours and set professional boundaries while achieving career goals.

What It Takes to Lead a Challenger Brand

As insurgent brands gain ground in fashion and beauty, their leaders are developing distinct approaches to hiring talent, sustaining momentum and scaling beyond the underdog phase.

Underdays and Foundrae Are Hiring on BoF Careers

Check out this week’s new partner and job openings on BoF Careers, the global marketplace for fashion and beauty talent.

Why Fashion’s Next Generation Is Rethinking College

Hefty tuition prices, unclear career pathways and new routes into the industry are reshaping how young people invest in education.

Exclusive: Deciem to Relaunch The Chemistry Brand

The Estée Lauder-owned beauty company and The Ordinary parent will relaunch one of its original brands as it moves to rekindle its reputation for incubation.

Executive Memo | Navigating the Unravelling of Multibrand Retail

Wholesale remains essential for the luxury industry, but the rules of engagement have changed. Brands need to know how to minimise the risks and maximise the rewards in their relationships with multibrand players.

Why H&M’s Sustainability Report Is So Unusual

The Swedish fast-fashion retailer is one of a shrinking number of companies that’s still drawing attention to its emissions goals. Plus, a Shanghai Fashion Week preview.

The Industry That Eats Its Young

Small fashion labels have always been shortchanged by their wholesale partners. A wave of high-profile bankruptcies has turned a structural injustice into an existential crisis. There is a better way to do business, writes Imran Amed.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

CONNECT WITH US ON

News & Analysis

Topics

More

Careers

Community

Subscribe

About Us