Agenda-setting intelligence, analysis and advice for the global fashion community.

Supreme Appoints Tremaine Emory Creative Director

The Denim Tears founder is the streetwear juggernaut’s first major creative appointment since it was acquired by VF Corp for $2.1 billion in late 2020. Emory will work closely with Supreme founder James Jebbia, who will continue to oversee all aspects of the business.

Denim Tears designer Tremaine Emory has been appointed Supreme's new creative director. (Getty Images)

16 February 2022

Supreme has named Tremaine Emory, the founder of Denim Tears, its new creative director, BoF has learned. Emory, who started this week, will work closely with the design team and Supreme founder James Jebbia, who will continue to oversee all aspects of the business. Emory will continue to design Denim Tears alongside Supreme. A representative for Supreme confirmed the news.

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The BoF Podcast: Tremaine Emory on Mixing Politics and Fashion

Imran Amed talks to the designer, also known as Denim Tears, about the US election and putting conditions on his collaboration with Converse.

James Jebbia on Taking Supreme Global

In a rare interview, the press-shy founder speaks exclusively to BoF about Supreme’s new Paris store — set to open later this week — and the company’s homegrown approach to global expansion.

How Supreme Grew a $1 Billion Business with a Secret Partner

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About the authors

Vikram Alexei Kansara

Vikram Alexei Kansara is Editorial Director at The Business of Fashion. He is based in London and oversees BoF’s luxury, fashion week, art, sustainability, global markets and opinion verticals.

Sarah Kent

Sarah Kent is Chief Sustainability Correspondent at The Business of Fashion. She is based in London and drives BoF's coverage of critical environmental and labour issues.

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