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Agenda-setting intelligence, analysis and advice for the global fashion community.

It’s Time for Fashion to Get Real About AI’s Impact on Jobs

Brands are moving fast on their AI rollouts in everything from marketing to design — meanwhile their employees are left guessing if these tools will empower or replace them.
Even as more fashion companies tout their AI moves, publicly employees say internal guidance hasn’t kept pace.
Even as more fashion companies tout their AI moves, publicly employees say internal guidance hasn’t kept pace. (Getty)

Fashion executives often say they want their employees to experiment with AI. They’re often met with suspicion; whether they work at corporate headquarters or in the warehouse, workers worry they’re being asked to

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Further Reading

Fashion’s Other AI Revolution

Even as AI marketing grabs headlines, agents powered by the technology are transforming fashion's back-office jobs at a moment when corporations are laying off staff to be leaner and more efficient.

AI Is Coming for Fashion’s Creative Class

As generative artificial intelligence takes on work once reserved for stylists, photographers, and PR strategists, creatives are being pushed to prove the value of human ingenuity — and find new ways to protect it.

Can AI Make People Happier at Work?

Fashion and retail firms are rethinking AI’s role —not just as a productivity booster but as a tool for improving employee experience and job satisfaction.

The Fashion Jobs Most Vulnerable to AI

The next phase of artificial intelligence promises to change – and potentially eliminate – many jobs that were unaffected by previous waves of automation.

About the author
Sheena Butler-Young
Sheena Butler-Young

Sheena Butler-Young is Senior Correspondent at The Business of Fashion. She is based in New York and covers workplace, talent and issues surrounding diversity and inclusion.

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