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Agenda-setting intelligence, analysis and advice for the global fashion community.

How to Be a Post-Pandemic CEO

Top fashion executives are sharpening the skills they will need most to strengthen morale and boost business after a year of crises.
Top fashion executives are sharpening the skills they need most to strengthen morale and boost business after a year of crises. Chelsea Carpenter for BoF.
Top fashion executives are sharpening the skills they need most to strengthen morale and boost business after a year of crises. Chelsea Carpenter for BoF.

On an early Wednesday morning in May, Reebok president Matt O’Toole held a meeting with the athletic brand’s team in India that almost certainly wouldn’t have happened pre-pandemic: it was a conference call focused squarely on the employees’ personal lives.

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