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Agenda-setting intelligence, analysis and advice for the global fashion community.

Solving Retail’s Labour Shortage

As retailers struggle to hire holiday season staff, some are finding ways to make stocking shelves and ringing up sales more appealing.
Retailers like Kohl’s, Walmart, Target and Macy’s are looking to hire hundreds of thousands of workers for the upcoming holiday season and are touting everything from higher starting salaries to college tuition subsidies. Getty Images.
Retailers like Kohl’s, Walmart, Target and Macy’s are looking to hire hundreds of thousands of workers for the upcoming holiday season and are touting everything from higher starting salaries to college tuition subsidies. Getty Images. (Getty Images)

Retailers struggling to keep their stores fully staffed often cite the “Great Resignation,” a mass psychological phenomenon where workers across many industries left their jobs during the pandemic. But fashion brands need to consider whether there’s a good reason people are steering clear of sales associate positions.

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