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Agenda-setting intelligence, analysis and advice for the global fashion community.

How I Became… Farfetch’s Global Brand and Culture Director

Applying an ‘outside perspective’ to his career in fashion, Ronojoy Dam has worked for Burberry, Nike and Dazed before assuming his current role at the luxury fashion platform.
70s fashion inspired Farfetch campaign directed by Ronojoy Dam.
Farfetch campaigns created by Ronojoy Dam and team. (Farfetch)

Ronojoy Dam refers to his journey into fashion as “unorthodox.” After graduating from Cambridge University with an English degree, followed by a year of job-hunting, Dam began his career at an advertising agency. He worked on digital strategy for clients like

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