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Agenda-setting intelligence, analysis and advice for the global fashion community.

How I Became… Chief Brand and Content Officer at MatchesFashion

Having entered the industry following a ‘happy accident’ while working on the shop floor of Gap, Jess Christie is now the chief brand officer of a retailer reportedly valued at over $1 billion, following its acquisition by Apax in 2017. Here’s how she did it.
Chief brand officer at MatchesFashion, Jess Christie | Source: Courtesy
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This ‘How I Became’ article has been updated with insights shared by Jess Christie in the BoF Careers webinar series, Building a Career in Fashion, on March 8, 2022.

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