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Agenda-setting intelligence, analysis and advice for the global fashion community.

Fashion’s Pride Month Lesson

As retailers’ commitment to activism faces criticism from all sides, companies must decide if they’re going to double down or stand back.
Target Pride merch
Target Pride merch (Getty Images)

Last month, Rob Smith, founder and chief executive of the gender-neutral clothing company The Phluid Project, shared some advice on Linkedin to large retailers preparing to roll out their

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Further Reading

At NYFW, Diversity But Little Inclusion

The official calendar included the largest number of Black designers to date, but small production budgets, a dearth of media coverage and an overwhelming sense that Black creatives’ biggest supporters continue to be other Black and brown people has left much to be desired.

The Shifting Politics of Pride Month

Target, Maybelline and others have been caught in an anti-trans backlash. How they respond could shape perception around their brands. That, plus what else to watch for in the coming week.

About the author
Sheena Butler-Young
Sheena Butler-Young

Sheena Butler-Young is Senior Correspondent at The Business of Fashion. She is based in New York and covers workplace, talent and issues surrounding diversity and inclusion.

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