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Agenda-setting intelligence, analysis and advice for the global fashion community.

Chief Product Officers Are Fashion’s New Power Players

From Burberry to Michael Kors and Under Armour, brands are leaning on product chiefs to navigate economic uncertainty and reignite innovation.
By consolidating different product-related functions under one leader with a singular vision, companies hope to avoid costly disconnects and boost profitability.
By consolidating different product-related functions under one leader with a singular vision, companies hope to avoid costly disconnects and boost profitability. (Getty)

Product is king, again.

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Further Reading

Why Fashion Needs Chief Brand Officers

More than just an updated title for marketing executives, chief brand officers are tasked with navigating a climate where everything from advertising campaigns to holiday policies and suppliers can shape a company’s image.

The CEO Fashion Needs Right Now

Several major fashion firms, including VF Corp., The Gap and The RealReal, are without a permanent chief and experts say the turmoil at the top is a prime opportunity to reshape the industry’s leadership profile. MyTheresa and J.Crew CEOs discuss leadership.

About the author
Sheena Butler-Young
Sheena Butler-Young

Sheena Butler-Young is Senior Correspondent at The Business of Fashion. She is based in New York and covers workplace, talent and issues surrounding diversity and inclusion.

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