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American brands swooped in on Super Bowl LIX, staging runway shows in its host city of New Orleans and collaborating with halftime star Kendrick Lamar as fashion and football took their relationship to a new level.
NBA stars and footballers are increasingly leaning on a network of powerful style consultants to help them shape their personal brands away from their day jobs, laying the groundwork for lucrative brand deals.
The Olympics are proving a perfect marriage of the sports and fashion industries. It’s the culmination of several factors that have turned sport into fashion’s most exciting new arena over the past two years.
Sophie Soar is the Commercial Features Editor at The Business of Fashion. She is based in London and oversees BoF’s careers advice and written content partnerships at BoF.
Eoghan O’Donnell is the Junior Commercial Writer at The Business of Fashion (BoF). From Kerry, Ireland and based in London, he contributes to BoF’s careers advice and written content partnerships.
Industry insiders share advice on how employees in notoriously competitive fields like fashion and beauty can protect their working hours and set professional boundaries while achieving career goals.
As insurgent brands gain ground in fashion and beauty, their leaders are developing distinct approaches to hiring talent, sustaining momentum and scaling beyond the underdog phase.
Check out this week’s new partner and job openings on BoF Careers, the global marketplace for fashion and beauty talent.
Hefty tuition prices, unclear career pathways and new routes into the industry are reshaping how young people invest in education.
Small fashion labels have always been shortchanged by their wholesale partners. A wave of high-profile bankruptcies has turned a structural injustice into an existential crisis. There is a better way to do business, writes Imran Amed.
Fashion’s enfant terrible is trading exclusivity for the mass market. Is it the ultimate fashion coup, or the final surrender of prestige?
Textile hubs are already feeling the cascading risks of the conflict in Iran as Washington ramps up forced labour probes to revive tariffs, while decarbonisation in fashion’s factories might finally have a standard to go off of.
The designer and podcaster joins Imran Amed to reflect on the emotional power of clothes, what Vivienne Westwood taught her about rebellion and how Fashion Neurosis has unlocked a new chapter in her creative life.
