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Agenda-setting intelligence, analysis and advice for the global fashion community.

Can the Fifteen Percent Pledge Get Past the Number?

As the climate around diversity initiatives shifts, the nonprofit is adapting its messaging to emphasise the need for long-term, structural changes over quick fixes.
Fifteen Percent Pledge founder Aurora James.
Fifteen Percent Pledge founder Aurora James. (Courtesy)

It’s been about three weeks since Sucré Couture, the jewellery label launched by Kimberly Jefferson in 2011, was added to the 15 Percent Pledge’s directory of Black-owned businesses.

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Further Reading

One Year Later, the 15 Percent Pledge Raises Its Ambitions

As Nordstrom announces a 10-year partnership with the organisation launched on Instagram after George Floyd’s death to call on retailers to spend more money on Black-owned brands, founder Aurora James and board member Emma Grede tell BoF about keeping up the momentum and supporting entrepreneurs.

About the author
Sheena Butler-Young
Sheena Butler-Young

Sheena Butler-Young is Senior Correspondent at The Business of Fashion. She is based in New York and covers workplace, talent and issues surrounding diversity and inclusion.

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