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Workplace & Talent

Can Fashion Compete with Tech for Executive Talent?

With some of the industry’s top executives flocking to tech giants like Google and Slack, it’s going to take more than a sleek office and brand cache to bring them back.
Many fashion execs view tech companies as necessary lines on the resumé if they are to have career longevity and relevance in an increasingly digital world. BoF Collage.
Many fashion execs view tech companies as necessary lines on the resumé if they are to have career longevity and relevance in an increasingly digital world. BoF Collage.
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BoF PROFESSIONAL

In the ultra-competitive world of athletic apparel and footwear, marketing industry veteran Adrienne Lofton had ascended to the top. After stints at Target, Levi’s and Under Armour, she cinched the role of vice president of North America Marketing at Nike in 2018, putting her within arm’s reach of becoming the chief marking officer of the world’s biggest sportswear brand — long her dream job.

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About the author
Sheena Butler-Young
Sheena Butler-Young

Sheena Butler-Young is Senior Correspondent at The Business of Fashion. She is based in New York and covers workplace, talent and issues surrounding diversity and inclusion.

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