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Agenda-setting intelligence, analysis and advice for the global fashion community.

Why It Feels Like Fashion Forgot About Black History Month

Slogan T-shirts, themed sneakers and marketing emails that mention the heritage celebration are rarer this year, as consumers grow tired of cash-in collections and corporate diversity efforts face a backlash. Some brands say they’re steering resources away from flashy gestures and towards more meaningful work.
A marketing image from Target's 2021 Black History Month collection. The retailer has continued to launch collections for the cultural heritage month, including this year.
A marketing image from Target's 2021 Black History Month collection. The retailer has continued to launch collections for the cultural heritage month, including this year. (Courtesy)

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