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At H&M, Boosting Creativity Through Increased Autonomy and Collaboration

Swedish fashion brand H&M is championing collaboration between its creative talent and empowering teams to input ideas and expertise throughout the product development process. BoF sits down with three H&M employees to learn more.
Inside a fashion design studio — a model wearing clothes that are being fitted to them stands between two people. In the background there are lots of fabric roles on shelves and either side of the designers there are desks with sewing machines.
Designers work closely with a dedicated team of product managers, product developers, planners, pattern makers and business controllers in H&M's design atelier. (H&M)
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Founded in 1947 by Swedish entrepreneur Erling Persson in Västerås, Sweden,

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