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Agenda-setting intelligence, analysis and advice for the global fashion community.

Supplements Are Booming. So Is Scepticism.

Between class-action lawsuits, safety fears and customer dissatisfaction, the vitamin, supplements and minerals industry is facing more scrutiny than ever. Some sellers see the moment as an opportunity.
Woman browses a supplement aisle.
Consumers are becoming more and more sceptical of the claims from supplement brands — yet demand for new products is growing. (Shutterstock)

When the US Food and Drug Administration passed the Dietary Supplement Health and Education Act, or DSHEA, in 1994, there were 4,000 supplements on the market. Today, there are close to 100,000.

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Further Reading

Wellness Wants in on the Ozempic Economy

From supplements to workout plans, the term GLP-1, the hormone associated with Ozempic, is popping up on a widespread range of new products as wellness brands join in on the weight loss drug boom.

About the author
Rachael Griffiths
Rachael Griffiths

Rachael Griffiths is a Senior Editorial Associate at The Business of Beauty. She is based between St Helens and London, and covers beauty, wellness and industry news.

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