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Allbirds’ Quest to Make Zero-Carbon Shoes

The company cut the average carbon footprint of its products by 12 percent last year, not yet enough to offset the impact of growth.
A woman sits smiling with her eyes closed on a patch of grass surrounded by bushes. She is wearing a white sleeveless top, brown skirt and white sneakers. She is reaching towards her feet and resting her head on her arms.
Allbirds has set a goal to reduce the carbon footprint of its products to near zero by the end of the decade. (Allbirds)

“People don’t buy sustainable products,” said Allbirds co-chief executive Tim Brown. “They buy great products.” The company’s goal is to prove its products can be both.

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About the author
Sarah Kent
Sarah Kent

Sarah Kent is Chief Sustainability Correspondent at The Business of Fashion. She is based in London and drives BoF's coverage of critical environmental and labour issues.

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