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Agenda-setting intelligence, analysis and advice for the global fashion community.

With an Evolutionary Approach, Uniqlo Aims to Create New Category

Earlier this week, BoF spoke to senior executives at the launch of Uniqlo’s new Lifewear concept to understand the guiding principles and goals of an apparel company more rooted in technology than fashion.
Uniqlo Lifewear Presentation | Source: Uniqlo
By
  • Vikram Alexei Kansara

PARIS, France —

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