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Will Luxury Watches See a Crypto-Fuelled Comeback?

Bitcoin’s record-breaking rally raises hopes for a revival in luxury watch sales as shoppers gain new wealth. But the crypto investors of today aren’t who they used to be.
A watch displayed at the stand of Swiss luxury watch and clock manufacturer Patek Philippe during the opening day of the "Watches and Wonders Geneva" luxury watch fair, in Geneva.
Bitcoin’s record-breaking rally raises hopes for a revival in luxury watch sales as shoppers gain new wealth. But the crypto investors of today aren’t who they used to be. (Getty Images)

Bitcoin’s stratospheric surge may give luxury watch enthusiasts more reason to hope the market’s two-year downturn

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Further Reading

What Happened to Crypto’s Luxury Shoppers

The crypto market’s dramatic decline hasn’t totally curbed its wild spending, though it does look to be shifting its predilection for loud luxury toward a more discrete sense of style.

About the author
Marc Bain
Marc Bain

Marc Bain is Technology Correspondent at The Business of Fashion. He is based in New York and drives BoF’s coverage of technology and innovation, from start-ups to Big Tech.

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