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Why Snapchat Might Be Close to Cracking Virtual Shopping

The camera company-cum-social media platform launched a slew of new tools to help brands create augmented reality products in one click. Millions of users are already buying in.
Snapchat launched a slew of new tools to help brands create augmented reality products in one click. Millions of users are already buying in.
Snapchat launched a slew of new tools to help brands create augmented reality products in one click. Millions of users are already buying in. (Snapchat)
By
BoF PROFESSIONAL

At the end of April, I took a trip to Snap’s headquarters in New York to figure out whether Snapchat had any real shot as a shopping app. I had been lured to Times Square with the promise of testing out new augmented-reality tech to virtually “try on” luxury clothes and accessories.

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