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Agenda-setting intelligence, analysis and advice for the global fashion community.

Why Fashion’s SMS Strategies Are Evolving

Once promotional broadcasts, SMS strategies now offer a direct, intimate channel to engage consumers. To discover how brands are pioneering a new method of communication through text message, driving engagement and sales, BoF speaks to Attentive's CEO and Co-Founder Brian Long.
Consumer using a mobile phone | Source: Shutterstock
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