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Agenda-setting intelligence, analysis and advice for the global fashion community.

What Will It Take for Consumers to Embrace Virtual Fitting Rooms?

Long touted as a solution for e-commerce’s low conversion rates and ballooning returns, AR and AI-powered fit-tech is gaining momentum — but many of the same old challenges remain.
Virtual Fitting room platforms from Perfitly and 3DLook.
Virtual Fitting room platforms from Perfitly and 3DLook. (BoF Collage)

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About the author
Joan Kennedy
Joan Kennedy

Joan Kennedy is Correspondent at The Business of Fashion. She is based in New York and covers beauty and marketing.

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