Agenda-setting intelligence, analysis and advice for the global fashion community.
TikTok fans in the US are racing to secure alternatives and safeguard their digital empires ahead of a looming shutdown on Sunday, evoking the chaos of India’s 2020 ban that erased the app from the lives of 200 million users overnight.
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TikTok’s future in the US is being put to the test this week, as the ByteDance-owned app fights its looming ban in court. If its efforts fail, India’s social media marketing landscape could serve as a blueprint for brands in a post-TikTok world.
Under TikTok’s plan, people attempting to open the app will see a pop-up message directing them to a website with information about the ban.
As TikTok faces an impending US ban, Chinese apps Xiaohongshu and Lemon8 have surged to the top of the iPhone download charts, drawing a wave of new users searching for alternatives.
The Swedish fast-fashion retailer is one of a shrinking number of companies that’s still drawing attention to its emissions goals. Plus, a Shanghai Fashion Week preview.
Small fashion labels have always been shortchanged by their wholesale partners. A wave of high-profile bankruptcies has turned a structural injustice into an existential crisis. There is a better way to do business, writes Imran Amed.
Fashion’s enfant terrible is trading exclusivity for the mass market. Is it the ultimate fashion coup, or the final surrender of prestige?
Textile hubs are already feeling the cascading risks of the conflict in Iran as Washington ramps up forced labour probes to revive tariffs, while decarbonisation in fashion’s factories might finally have a standard to go off of.