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Unlocking Commercial Opportunities with Digital Product Passports

Digital product passport technology could tackle counterfeiting, help brands meet regulatory requirements and unlock new sources of revenue and engagement. Michele Casucci, founder and GM of Certilogo and Robin Mellery-Pratt, BoF’s head of content strategy, gathered executives in Paris to discuss its potential.
BoF and Certilogo hosted market leaders from across the luxury fashion industry in Paris at a roundtable to discuss the importance of digital product passports.
BoF and Certilogo hosted market leaders from across the luxury fashion industry in Paris at a roundtable to discuss the importance of digital product passports. (Pierrick Rocher/BFA.com)
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Shifts in both customer shopping behaviours and regulatory requirements from governmental bodies are moving

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