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Agenda-setting intelligence, analysis and advice for the global fashion community.

The US TikTok Ban Clears Its First Hurdle. What’s Next?

The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.
Tik Tok ban
Lawmakers have raised concerns that the app could be used by the Chinese government to collect personal data on or influence its 170 million American users. (Shutterstock)

TikTok’s future in the US just became a lot less certain.

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Further Reading

Is the TikTok Fashion Boom Already Over?

The ByteDance-owned app has big ambitions to be an e-commerce player in league with Amazon with influence in fashion on par with Instagram. Now it’s facing new threats — both from outside and within.

About the author
Marc Bain
Marc Bain

Marc Bain is Technology Correspondent at The Business of Fashion. He is based in New York and drives BoF’s coverage of technology and innovation, from start-ups to Big Tech.

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