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The New Normal: Digital Is Set For a Step Change

Lockdowns and social distancing measures have made digital an urgent priority across the entire value chain but navigating the recovery will require sustained focus on scaling up and strengthening digital competencies, says The Business of Fashion and McKinsey’s Coronavirus Update to The State of Fashion 2020.
Beauty blogger Austin Li Jiaqi applies lipstick while livestreaming on the e-commerce platform Taobao | Source: Getty Images
By
  • BoF Team,
  • McKinsey & Company

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