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Agenda-setting intelligence, analysis and advice for the global fashion community.

How Selfridges Is Bringing Virtual Fashion to Stores

Fashion may be preparing for a future in the metaverse, but retailers still need to attend to today’s business of selling to physical customers, often in physical stores.
Electric/City, by Selfridges, Charli Cohen, and Yahoo Ryot Lab.
Electric/City, a virtual world by Selfridges, Charli Cohen, and Yahoo Ryot Lab. Yahoo.

For the next two weeks, visitors to the designer floor at Selfridges’ London flagship will discover a portal into a virtual city. It’s next to the escalators, for anyone looking.

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