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How Portuguese Brands Are Implementing Digital Strategies Today

The Portuguese Footwear Association, APICCAPS, invited brand leaders and business professionals across footwear and its adjacent industries to a day-long Digi4Fashion event in Porto, on digital opportunities for the industry in 2025. There, BoF spoke to footwear and fashion brands to learn about their key challenges in this area, and presented on opportunities and innovation in e-commerce today.
BoF's commercial editorial director Sophie Soar spoke to the digital strategies shaping the Portuguese footwear industry today.
BoF's commercial features editorial director Sophie Soar spoke to the digital strategies shaping the Portuguese footwear industry.
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