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Agenda-setting intelligence, analysis and advice for the global fashion community.

How Fashion’s Relationship With Buy Now, Pay Later Is Changing

Retailers signed on with instalment payment services to draw new shoppers and convince them to spend more. Some are having second thoughts about what happens to those customers’ data once they click purchase.
At New York Fashion Week, Revolve will be one of the first retailers to use Checkout Links, a new product by Bolt, a fintech company.
At New York Fashion Week, Revolve will be one of the first retailers to use Checkout Links, a new product by Bolt, a fintech company. (Courtesy)

When fashion tastemakers file into the Revolve Gallery during New York Fashion Week, the online retailer expects that splashy displays by labels like Aya Muse, Kim Shui and Michael Costello will inspire them to snap up hundreds of thousands of dollars in merchandise.

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About the author
Sheena Butler-Young
Sheena Butler-Young

Sheena Butler-Young is Senior Correspondent at The Business of Fashion. She is based in New York and covers workplace, talent and issues surrounding diversity and inclusion.

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