Agenda-setting intelligence, analysis and advice for the global fashion community.
Virtual try-on has long promised a way to let online shoppers gauge how an item will fit before they buy it, but for all the ways companies have tried to make it work, it hasn’t caught on widely.
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The search giant is debuting an experimental new search experience and will use its shopping vertical as a key testing ground.
Long touted as a solution for e-commerce’s low conversion rates and ballooning returns, AR and AI-powered fit-tech is gaining momentum, but is still facing the same old challenges.
Two decades after launching its shopping vertical, and many false starts along the way, the search engine giant has become a force in how people shop for clothes. Here’s how brands can make the most of it.
Marc Bain is Technology Correspondent at The Business of Fashion. He is based in New York and drives BoF’s coverage of technology and innovation, from start-ups to Big Tech.
The Hangzhou-based company is the most aggressive Chinese spender on AI technology, having pledged over $53 billion of AI investment over several years.
At the Nvidia GTC conference on Monday, the AI company announced it was partnering with Catches to launch RealFit, a new platform that uses physics to improve digital try-on technology.
Getting recommended by ChatGPT, Claude, Gemini and other AI chatbots is fast emerging as a competitive advantage for fashion brands. As AI reshapes discovery, which brands are being favoured by AI and why?
A new analysis suggests most big fashion and retail players are using AI, though many are still reluctant to speak about it publicly.
The Swedish fast-fashion retailer is one of a shrinking number of companies that’s still drawing attention to its emissions goals. Plus, a Shanghai Fashion Week preview.
Small fashion labels have always been shortchanged by their wholesale partners. A wave of high-profile bankruptcies has turned a structural injustice into an existential crisis. There is a better way to do business, writes Imran Amed.
Fashion’s enfant terrible is trading exclusivity for the mass market. Is it the ultimate fashion coup, or the final surrender of prestige?
Textile hubs are already feeling the cascading risks of the conflict in Iran as Washington ramps up forced labour probes to revive tariffs, while decarbonisation in fashion’s factories might finally have a standard to go off of.
