Agenda-setting intelligence, analysis and advice for the global fashion community.

Generative AI Is Proving a Tough Sell to Fashion’s Next Generation

Many fashion students, far from being unmitigated technophiles, are still distrusting of the technology, while educators at schools from London’s Central Saint Martins to Parsons in New York are navigating how best to approach it.

Students gather around a table and listen to an instructor in a classroom. — Students at Central Saint Martins. (Getty Images)

Marc Bain

12 June 2023

BoF PROFESSIONAL

Maxime Touze Black’s instructors at London’s Central Saint Martins initially expressed hesitation when he used artificial intelligence to create the designs for his final collection. They were unsure how the concepts would translate into finished garments, according to the recent graduate of the master’s programme in fashion design.

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AI Is Really Good at Designing Knitwear (Belts, Not So Much)

The first AI Fashion Week offered a convincing showcase for AI-generated fashion. The hard part may be turning the designs into real clothes.

Should Fashion Fear AI?

Refusing to engage with the technology amid rising concerns it could replace human creativity and displace workers isn’t going to stop it or prepare companies and their employees for the future.

What Really Went Into Casablanca’s AI-Generated Marketing Campaign

Founder Charaf Tajer compared AI to electronic music or sampling: It may be done on a computer, but it still takes talent, creativity and effort to produce good results.

About the author

Marc Bain

Marc Bain is Technology Correspondent at The Business of Fashion. He is based in New York and drives BoF’s coverage of technology and innovation, from start-ups to Big Tech.

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Alibaba Targets $100 Billion of AI Revenue in Five Years

The Hangzhou-based company is the most aggressive Chinese spender on AI technology, having pledged over $53 billion of AI investment over several years.

Exclusive: Nvidia and Antoine Arnault Are Moving Into Virtual Try-On

At the Nvidia GTC conference on Monday, the AI company announced it was partnering with Catches to launch RealFit, a new platform that uses physics to improve digital try-on technology.

Which High Street Fashion Brands Are Winning the AI Discovery Battle?

Getting recommended by ChatGPT, Claude, Gemini and other AI chatbots is fast emerging as a competitive advantage for fashion brands. As AI reshapes discovery, which brands are being favoured by AI and why?

Why Fashion Doesn’t Talk About How It Uses AI

A new analysis suggests most big fashion and retail players are using AI, though many are still reluctant to speak about it publicly.

The Industry That Eats Its Young

Small fashion labels have always been shortchanged by their wholesale partners. A wave of high-profile bankruptcies has turned a structural injustice into an existential crisis. There is a better way to do business, writes Imran Amed.

The Zara-Fication of John Galliano

Fashion’s enfant terrible is trading exclusivity for the mass market. Is it the ultimate fashion coup, or the final surrender of prestige?

The Impact of War on Fashion’s Supply Chain

Textile hubs are already feeling the cascading risks of the conflict in Iran as Washington ramps up forced labour probes to revive tariffs, while decarbonisation in fashion’s factories might finally have a standard to go off of.

Bella Freud on Fashion and the Art of Getting People to Open Up | The BoF Podcast

The designer and podcaster joins Imran Amed to reflect on the emotional power of clothes, what Vivienne Westwood taught her about rebellion and how Fashion Neurosis has unlocked a new chapter in her creative life.

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