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Agenda-setting intelligence, analysis and advice for the global fashion community.

Do Fashion Brands Need to ‘BeReal?’

The new social media app has skyrocketed in popularity over the past year, and brands are still working out whether they have a place on the platform.
Fashion brands are working out how they fit on BeReal.
Fashion brands are working out how they fit on BeReal. (Shutterstock)

Gen-Z has a new favourite app. And where Gen-Z goes, fashion is sure to follow.

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Further Reading

Should Your Brand Have a Discord?

Managing a community and keeping it safe from scams and hacks is no small task, as more fashion brands are learning as they rush to launch their own Discord servers.

About the author
Joan Kennedy
Joan Kennedy

Joan Kennedy is Correspondent at The Business of Fashion. She is based in New York and covers beauty and marketing.

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