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Agenda-setting intelligence, analysis and advice for the global fashion community.

Do Brands Need Chief Digital Officers?

The role is changing as fashion companies break “digital” responsibilities out of their siloes, leading some to rethink the position.
A woman holding a Coach bag browses on her phone.
Coach's parent company, Tapestry, is among those to rethink the role of chief digital officer. (Jeremy Moeller/Getty Images)

When a company decides to eliminate a role, it’s hard to imagine the affected employee would be on the same page, but that’s what happened with Tapestry and its first-ever chief digital officer, Noam Paransky.

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Further Reading

The Evolution of the CMO

Once limited to advertising, today’s top marketers are held up as creative visionaries and data-driven decision makers responsible for a brand’s growth. No wonder so many are taking the top job for themselves.

The Fashion Jobs Most Vulnerable to AI

The next phase of artificial intelligence promises to change – and potentially eliminate – many jobs that were unaffected by previous waves of automation.

About the author
Marc Bain
Marc Bain

Marc Bain is Technology Correspondent at The Business of Fashion. He is based in New York and drives BoF’s coverage of technology and innovation, from start-ups to Big Tech.

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