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At the BoF 500 Gala, Snap Inc. Showcases Next-Generation AR Activations

At the BoF 500 Gala event, held in partnership with Snap Inc., the social platform showcased how augmented reality can seamlessly blend physical and digital community experiences. BoF learns more about how brands can leverage the technology.
BoF 500 Gala attendee using Snap Inc.'s AR activation.
BoF 500 Gala attendee using Snap Inc.'s AR activation. (Darren Gerrish)
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This year, for the BoF 500 Gala event held at the Shangri-La Paris during Paris Fashion Week, presenting partner Snap Inc. showcased one of the ways in which augmented reality (AR) can subtly yet effectively engage communities and consumers alike in fashion and beauty.

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