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How AI Can Innovate Post-Sale Strategies

Today, distribution and delivery strategies increasingly impact brand perception and have emerged as a critical consideration for retail businesses. BoF and ShopRunner invited market leaders, including executives from Fendi, Skims, MyTheresa and Puma, to discuss how AI solutions could improve customer service, reduce return rates and increase profitability.
BoF and Shoprunner roundtable event attendees at the Nine Orchard Hotel in New York.
BoF and ShopRunner roundtable event attendees at the Nine Orchard Hotel in New York. (David Cabrera)
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