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How AR Strategies Can Drive Growth in Fashion & Beauty

BoF and Snap Inc. invited attendees from across fashion and beauty to discuss AR’s evolving use-cases, its ability to innovate client and brand dynamics — and when and how to invest.
Consumer using virtual and augmented reality.
Consumer using virtual and augmented reality. (Getty Images)
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By 2025, virtual and augmented reality is expected to become an $80 billion market, according to the Goldman Sachs Technology Research Group. The blending of the physical and virtual, by leveraging AR technology, brings with it increased opportunities for fashion: accelerating or shaping new paths to purchase; boosting brand discoverability; connecting event and commerce strategies; and tapping into an emerging new Creator Economy.

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