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Agenda-setting intelligence, analysis and advice for the global fashion community.

Sustainability: The Case for Collective Action

A fragmented fashion industry needs to cooperate in order to avoid falling further behind on decarbonisation efforts, according to the BoF-McKinsey State of Fashion 2025.
SoF 2025 Sustainability's Lead
Complexity, fragmentation and consumer sentiment are barriers to sustainability targets. (Shutterstock)

Decarbonisation of fashion’s supply chain could cost $1 trillion, but it is likely more economically viable than executives think. Yet factors mask this reality:

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Further Reading

The State of Fashion 2025: Challenges at Every Turn

The ninth annual State of Fashion report by McKinsey & Company and BoF Insights, The Business of Fashion’s data and advisory team, reveals that economic and geopolitical challenges, combined with shifts in customer values, will define a turbulent year ahead. Download the full report to understand the 10 themes that will shape the industry and the opportunities for growth in 2025.

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