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Agenda-setting intelligence, analysis and advice for the global fashion community.

Rachel Arthur: How the UN Wants Brands to Sell Sustainability

Rachel Arthur, the sustainable fashion advocacy lead at the UN Environment Programme, breaks down for The State of Fashion 2024 why marketers should have a bigger role in efforts to improve the way the industry operates.
UN Environment Programme's Rachel Arthur breaks down for The State of Fashion 2024 why marketers should have a bigger role in efforts to improve the way the  industry operates.
The UN Environment Programme's Rachel Arthur argues that businesses geared towards increasing consumption will always be part of the fashion sustainability problem. (Holly Falconer; Shutterstock)

In June 2023, the

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Further Reading

The State of Fashion 2024: Riding Out the Storm

The eighth annual State of Fashion report by The Business of Fashion and McKinsey & Company reveals an industry navigating deep uncertainty. Download the full report to understand the 10 themes that will define the industry and the opportunities for growth in the year ahead.

About the author
Sarah Kent
Sarah Kent

Sarah Kent is Chief Sustainability Correspondent at The Business of Fashion. She is based in London and drives BoF's coverage of critical environmental and labour issues.

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