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Agenda-setting intelligence, analysis and advice for the global fashion community.

The Year Ahead: What to Expect as New Sustainability Rules Roll In

The State of Fashion 2024′s essential guide to incoming sustainability regulation reveals how and why retailers, brands and manufacturers need to revamp business models to align to a shifting regulatory landscape.
Clothes landfill; clothes tag that says 'Recycled Cotton'; a pair of hands holding raw cotton
New sustainability rules could have widespread impact across fashion's supply chains. (Shutterstock)

Read the latest version of The State of Fashion report by McKinsey & Company and BoF Insights

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Further Reading

The State of Fashion 2026: When the Rules Change

The 10th annual State of Fashion report by McKinsey & Company and BoF Insights, The Business of Fashion’s data and advisory team, reveals how changes in trade, technology and consumer behaviour will challenge businesses in 2026. Download the full report to understand the 10 themes that will shape the industry and opportunities for growth in the year ahead.

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Small fashion labels have always been shortchanged by their wholesale partners. A wave of high-profile bankruptcies has turned a structural injustice into an existential crisis. There is a better way to do business, writes Imran Amed.


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Fashion’s enfant terrible is trading exclusivity for the mass market. Is it the ultimate fashion coup, or the final surrender of prestige?


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