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Agenda-setting intelligence, analysis and advice for the global fashion community.

Puma’s Chief Sourcing Officer on Upgrading Brands' Sustainability Marketing

The sportswear brand’s chief sourcing officer discusses in The State of Fashion 2023 why mounting scrutiny of fashion’s “green” claims is good for the industry and what brands need to do to walk the talk on sustainability.
Puma's chief sourcing officer, Anne-Laure Descours.
Puma's chief sourcing officer, Anne-Laure Descours. (Yeung Chi Kin; Getty Images)

Bold eco-friendly claims and ethical sourcing promises have become staples of fashion’s marketing strategies alongside growing consumer interest in sustainably branded products. It’s also an area that’s attracting

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Further Reading

The State of Fashion 2023: Resilience in the Face of Uncertainty

The seventh annual State of Fashion report by The Business of Fashion and McKinsey & Company reveals the industry is heading for a global slowdown in 2023 as macroeconomic tensions and slumping consumer confidence chip away at 2022′s gains. Download the full report to understand the 10 themes that will define the industry and the opportunities for growth in the year ahead.

About the author
Sarah Kent
Sarah Kent

Sarah Kent is Chief Sustainability Correspondent at The Business of Fashion. She is based in London and drives BoF's coverage of critical environmental and labour issues.

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