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Agenda-setting intelligence, analysis and advice for the global fashion community.

A $300 Million Bet That Sustainability Will Sell

Suzy Amis Cameron’s new venture Inside Out aims to develop a ‘planet positive’ conglomerate with investments in brands, innovation and infrastructure.
Two people with sheep heads stand in a field wearing blue Sheep Inc. jumpers.
Suzy Amis Cameron’s new venture Inside Out has invested in brands including knitwear label Sheep Inc. (Sheep Inc.)

Suzy Amis Cameron wants to change the way the world consumes and she’s raising $300 million to make it happen.

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Further Reading

Can Brands Still Make the Case for Sustainable Fashion?

In a climate where consumers are wary of greenwashing and a backlash against “woke capitalism” takes shape, brands peddling sustainability messaging have to treat the topic with a degree of irreverence and put the product first.

Net Zero-Carbon Fashion: Too Good to Be True?

Last week, Allbirds unveiled what it labels ‘the world’s first zero-carbon shoe.’ It’s a bold claim that puts the brand on the frontlines of one of fashion’s most fraught sustainability debates.

What’s Behind the Slow Fashion Recession

The closure of Mara Hoffman and other brands that built ethical consumption into their business models is raising questions about whether there’s room in the market for brands that put sustainability first.

About the author
Sarah Kent
Sarah Kent

Sarah Kent is Chief Sustainability Correspondent at The Business of Fashion. She is based in London and drives BoF's coverage of critical environmental and labour issues.

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