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Shein Is on a Pre-IPO Charm Offensive

The controversial e-commerce giant is pledging €250 million to British and European designers and circularity initiatives as it seeks to manage regulation that takes aim at fast fashion and drum up support for a possible London listing.
Influencers pose outside a screen emblazoned with 'Shein' at a festival in Manchester, England.
Ultra-fast-fashion brands Shein is on a charm offensive as it seeks to push ahead with a UK IPO. (Anthony Devlin/Getty Images for Shein)

Ultra-fast-fashion giant

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