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Agenda-setting intelligence, analysis and advice for the global fashion community.

What’s Blocking the Rise of More Sustainable Materials?

Weaker-than-expected demand for Swedish textile recycler Renewcell’s first commercial volumes of recycled cellulose pulp has sent the company’s stock price plummeting and highlighted broader hurdles challenging efforts to lessen fashion’s environmental footprint.
A white pile of Circulose pulp, the branded cellulosic pulp produced by Swedish textile recycler Renewcell.
Demand for Circulose — the branded cellulose pulp produced by Swedish textile recycler Renewcell — has lagged expectations, sending the company’s stock plummeting. (Renewcell)

Since Swedish textile recycler

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Further Reading

Chasing The Holy Grail of Circular Fashion

Scaling technology that can recycle old clothes back into new ones has eluded the industry for a decade. A series of new projects this year suggest fashion may be nearing a tipping point.

About the author
Sarah Kent
Sarah Kent

Sarah Kent is Chief Sustainability Correspondent at The Business of Fashion. She is based in London and drives BoF's coverage of critical environmental and labour issues.

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