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Agenda-setting intelligence, analysis and advice for the global fashion community.

A Radical Solution to Denim’s Climate Cost: Go Direct to the Farm

How denim group Citizens of Humanity is partnering with cotton farmers in a long-term bid to secure all of its cotton from regenerative agriculture.
A farmer holds soil in his raised hand to the right of the image.
Herbert Allen Jr. on his Mississippi farm, which is working with Citizens of Humanity to grow 25 acres of cotton using regenerative agriculture techniques. (Citizens of Humanity)

For the last two-and-a-half years, denim group Citizens of Humanity has struggled with a familiar series of supply chain challenges.

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Further Reading

Case Study | Fashion’s Race for New Materials

Brands are pursuing a raft of initiatives to adopt recycled textiles, regeneratively farmed cotton and mushroom-based leather, but giving fashion’s major materials a sustainability makeover still requires billions of dollars worth of investments and deeper, longer-term commitments to scale. BoF breaks down some of the key innovations, the companies leading the charge and the barriers to change.

Where Does Your T-Shirt Really Come From?

A stringent US ban on imports from China’s Xinjiang region that came into effect this week ratchets up the pressure on companies to prove their supply chains are free of forced labour.

About the author
Sarah Kent
Sarah Kent

Sarah Kent is Chief Sustainability Correspondent at The Business of Fashion. She is based in London and drives BoF's coverage of critical environmental and labour issues.

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