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Agenda-setting intelligence, analysis and advice for the global fashion community.

What the Quiet Luxury Trend Means for Sustainability

The understated allure of classic, high quality pieces dovetails with conscious consumption calls to buy less, but better. But brands are treating the idea as just another excuse to sell more clothes.
'Succession' star Kieran Culkin stars in Zegna's Spring Summer 2023 campaign.
'Succession' star Kieran Culkin stars in 'quiet luxury' label Zegna's Spring Summer 2023 campaign. (Zegna)

Merino wool sweaters from The Row with four-figure price tags are not going to save the planet. But the current loud moment for “

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