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Agenda-setting intelligence, analysis and advice for the global fashion community.

Why Fashion Still Uses Toxic ‘Forever Chemicals’

Brands from Canada Goose to Patagonia still rely on PFAS for performance attributes like waterproofing.
A man wearing a green waterproof jacket and grey backpack in the rain.
PFAS are still widely used in waterproof textile coatings. (Getty Images)

Just over a decade ago, fashion’s biggest brands laid out an ambition to eliminate harmful chemicals from their supply chains, a lofty goal set in response to a damning Greenpeace report that revealed rivers running pink from the industry’s

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Further Reading

The Start-Ups Aiming to Detox Dyeing

Turning dresses red and jeans blue is a dirty, resource-intensive process. A number of new technologies offer promising solutions for a lower-impact way forward.

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