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Agenda-setting intelligence, analysis and advice for the global fashion community.

Can Patagonia Make Capitalism Climate Friendly?

The company has become a standard bearer for responsible capitalism. But founder Yvon Chouinard’s latest move – giving over most of the company’s shares to a non-profit – will be a tough act for others to follow.
Patagonia founder Yvon Chouinard.
Patagonia founder Yvon Chouinard is giving away the company in a radical restructuring that will mean most of the business is owned by a non-profit focused on fighting climate change. (Campbell Brewer)

Patagonia

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