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Lorenzo Bertelli on Prada’s Sustainability Strategy

In an exclusive interview, Prada’s future CEO and joint marketing and sustainability chief spoke to BoF about making recycled nylon a reality, why the market isn’t ready for leather alternatives and Prada’s plans in resale.
Lorenzo Bertelli has overseen a transition to recycled materials for Prada's iconic nylon styles in his joint roles as marketing and sustainability chief.
Lorenzo Bertelli has overseen a transition to recycled materials for Prada's iconic nylon styles in his joint role as marketing and sustainability chief. (Prada)

Two weeks ago,

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Further Reading

Is Prada Ready to Take Off?

The company suffered more than some rivals during the pandemic, but with sales accelerating in key markets and star designer Raf Simons on board, there is optimism behind the brand.

About the author
Sarah Kent
Sarah Kent

Sarah Kent is Chief Sustainability Correspondent at The Business of Fashion. She is based in London and drives BoF's coverage of critical environmental and labour issues.

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