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Agenda-setting intelligence, analysis and advice for the global fashion community.

How Shein Gatecrashed Fashion’s Sustainability Show

The ultra-fast fashion company launched a $50 million fund to tackle waste at the industry’s annual sustainability gathering in Copenhagen this week. Many saw it as greenwashing, but it’s straight out of fashion’s sustainability playbook.
Shein haul.
Shein, a company that has become the industry’s poster child for wasteful overconsumption, launched a $50 million fund to tackle waste and offset its impact at the Global Fashion Summit 2022. (Instagram @sheinofficial)

This week, fashion’s sustainability power players gathered in Copenhagen for the industry’s premier event focused on tackling its environmental and social impact.

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