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Sustainability

How to Reach Climate-Conscious Consumers

Customers whose fears about climate change are driving their spending habits need more than sustainability pledges and green marketing to earn their loyalty.
Activewear brand Tenere maps out details of how its products are made and lists the factories it uses as well. Tenere.
Activewear brand Tenere maps out details of how its products are made and lists the factories it uses as well. Maxx Buchanan for Tenere.
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BoF PROFESSIONAL

Claire Barker, a 29-year-old school administrator at the University of East Anglia in England’s Norwich, used to be the type of shopper who only bought clothes that were made from recycled fabrics and manufactured in countries with transparent labour laws.

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