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Agenda-setting intelligence, analysis and advice for the global fashion community.

Fashion Isn’t Ready for the Regulation Coming for It

New transparency requirements in France are testing big brands as they prepare for an oncoming wave of sustainability regulation.
Shoppers in Paris
Shoppers crowd the street in Paris. France is introducing new rules designed to encourage more responsible consumption. (Getty Images)

For the last two years, LVMH has been gearing up to provide consumers with unprecedented levels of information about where and how its clothes and shoes are made.

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Further Reading

Fashion’s Age of Self-Regulation Is Over

The idea that businesses will willingly sacrifice profit to reduce pollution and improve labour conditions is a “convenient fantasy.” But beefing up government oversight is a messy and slow process.

Can Fashion Stop Greenwashing?

Big brands are changing the way they talk about sustainability following a regulatory crackdown in Europe. But exactly how companies should be required to substantiate their eco-marketing claims remains hotly debated.

The New Rules of Sustainability Marketing

A wide-ranging crackdown on greenwashing has snared major players from H&M to the Sustainable Apparel Coalition. Now regulators have issued new guidelines for how sustainability can be marketed.

About the author
Sarah Kent
Sarah Kent

Sarah Kent is Chief Sustainability Correspondent at The Business of Fashion. She is based in London and drives BoF's coverage of critical environmental and labour issues.

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